The two kinds of Lead generation you can seize on Facebook

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_image _builder_version=”3.19″ src=”http://upturnc.com/wp-content/uploads/2018/12/0.jpg” align=”center” /][et_pb_text] Although interpretations can vary, in general, a lead is a person who has designated interest in your company’s product or service by giving you their data in any way. People can show interest in a varied range: filling out a form to download a brochure, requesting information about […]

The Future of Marketing is in the Cloud

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_image _builder_version=”3.19″ src=”http://upturnc.com/wp-content/uploads/2018/12/0-2.jpg” align=”center” /][et_pb_text _builder_version=”3.18.9″] Marketing is on the ascent. It is rapidly becoming the most powerful and resource-rich function in any business. As the function responsible for creating and sustaining a long-lasting relationship with the most important asset of any business – its customer – it is becoming the function that […]

Improve Customer Experience with Multi-Channel Marketing

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_image _builder_version=”3.19″ src=”http://upturnc.com/wp-content/uploads/2018/12/0-1.jpg” align=”center” /][et_pb_text _builder_version=”3.18.9″] There are plenty of speculations about how marketing automation in 2017 will evolve. AI, predictive analytics, prescriptive analytics, adaptive tech – the works; Companies invest in sophisticated technology in a desperate battle to understand what the prospect would want and then cater to him seamlessly. This is […]