3 Reasons Your Business Needs a Marketing Agency over hiring in house

Trying to figure out whether you should hire an agency or an in-house team? Find out why an agency might be your best choice. As your business grows, you’ll eventually need to think about how the marketing will be handled. It can be a tough and often confusing decision-hire an agency or an in-house team? […]

Benefits of Email Campaigning for Businesses

Although email marketing has been around for a while, it continues to drive significant results for small businesses across the country. Email marketing is used by thousands of businesses of all sizes across the globe. Even with the rise in popularity of other marketing platforms like social media, email marketing is still one of the […]

Why Content is key to Digital Marketing

Most marketers are aware of the phrase “content is king”, yet the importance of content marketing continues to be underestimated. According to Hubspot, 47% of buyers engage with 3-5 pieces of content before directly engaging with a company. It means that content is key to any digital marketing strategy. Successful Content Marketing is communicating the […]

Social Media marketing: Ideal for Brand Awareness

  Worried about how you will keep up with the trend in Social media? Don’t worry, this guide got it all covered. Kick start your Social Media Marketing by implementing these strategies and unleash the true power of social media! Social media has become much more than just networking. From advertising to selling product online, […]

The two kinds of Lead generation you can seize on Facebook

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_image _builder_version=”3.19″ src=”http://upturnc.com/wp-content/uploads/2018/12/0.jpg” align=”center” /][et_pb_text] Although interpretations can vary, in general, a lead is a person who has designated interest in your company’s product or service by giving you their data in any way. People can show interest in a varied range: filling out a form to download a brochure, requesting information about […]

The Future of Marketing is in the Cloud

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_image _builder_version=”3.19″ src=”http://upturnc.com/wp-content/uploads/2018/12/0-2.jpg” align=”center” /][et_pb_text _builder_version=”3.18.9″] Marketing is on the ascent. It is rapidly becoming the most powerful and resource-rich function in any business. As the function responsible for creating and sustaining a long-lasting relationship with the most important asset of any business – its customer – it is becoming the function that […]

Improve Customer Experience with Multi-Channel Marketing

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_image _builder_version=”3.19″ src=”http://upturnc.com/wp-content/uploads/2018/12/0-1.jpg” align=”center” /][et_pb_text _builder_version=”3.18.9″] There are plenty of speculations about how marketing automation in 2017 will evolve. AI, predictive analytics, prescriptive analytics, adaptive tech – the works; Companies invest in sophisticated technology in a desperate battle to understand what the prospect would want and then cater to him seamlessly. This is […]