Data is what you need to do analytics. Information is what you need to do business.
Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. Upturn provide its customers with BI technologies to give them historical, current and predictive views of business operations. Common functions of business intelligence technologies include reporting, online analytical processing, analytics, data mining, process mining, complex event processing, business performance management, predictive analytics. BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop and otherwise create new strategic business opportunities.
BI data can include historical information stored in a Data Warehouse, as well as new data gathered from source systems enabling BI tools to support both strategic and tactical decision-making processes.
Role of BI in Digital Marketing