Business Intelligence

Process for analyzing data and presenting actionable information to help end users to make them informed about business decisions.

Data is what you need to do analytics. Information is what you need to do business.

Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. Upturn provide its customers with BI technologies to give them historical, current and predictive views of business operations. Common functions of business intelligence technologies include reporting, online analytical processing, analytics, data mining, process mining, complex event processing, business performance management, predictive analytics. BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop and otherwise create new strategic business opportunities. 

BI data can include historical information stored in a Data Warehouse, as well as new data gathered from source systems enabling BI tools to support both strategic and tactical decision-making processes.

Role of BI in Digital Marketing

Removing Guesswork

The BI tools can easily extract and configure data from many online sources. Collecting data such as click-through rates, keyword searches, and social shares are helpful in determining the most effective online marketing channels for a specific business.

Using real time Data Analytics

Real-time analytics allows companies to respond to customers and offer support in real-time to meet customers’ expectations of getting their needs addressed quickly. Such analytics can help them target their audience, structure a marketing campaign and decide how to execute it.

Choosing the most suitable Business Intelligence tools

The BI tools can easily extract and configure data from many online sources. Collecting data such as click-through rates, keyword searches, and social shares are helpful in determining the most effective online marketing channels for a specific business. 

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