Digital Audit

Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses, relative to those of your own product or service.

Market Trends and Forecast with Tailored Report and Analysis.

As digital communication continues to explode more organizations are recognizing its importance within the marketing mix. In order to develop strategy and allocate resources business leaders need to understand the effectiveness of their existing digital initiatives. A great way to do this is to conduct a digital audit – a study of your brand’s digital presence (on its own and in relation to your competitor set) across six key areas: Reach, Architecture, Content, Conversion, Integration and Measurement. A digital audit is a comprehensive, customized report designed to help your organization use digital to most effectively meet your goals. The report should be detailed and extremely personalized to your business’ specific industry, history, and goals.

Digital Audit Elements

We take a holistic look at your digital strategy up to the point of the audit through the lens of metrics and evaluate what’s working and what’s not which includes:

Google Analytics data
PPC ads reports
Social media metrics
Historic SEO rank tracking data
CRM data and reports

The qualitative analysis of a digital audit we usually looks at the following:

Website design and user experience
Calls to action on your website
Brand congruence across channels
Brand messaging across channels
Social media content
Email design and messaging effectiveness
Lead generation form usability

We offer quick turnaround on digital audits that are usually only providing this automated information. We Understand that this information is important; you should know when your website has broken links, duplicate content, missing title tags, and poor site performance.

For a business to grow, you need a market research and Competitor Analysis. This would help you when making vital decisions. Without access to competitors’ metrics, agencies aren’t looking to compare performance.

As a Digital Marketing and Auditing agency, we would look at it include:

Organic social
Paid social
Organic search
Paid search
Traditional ads (banner, video, etc.)
Content marketing
Local marketing (local business listings)
Reputation management (reviews)

These tactics might include recommendations like the following:

Keywords or search intents to target with an organic search strategy
Content medium recommendations (focusing on video, imagery, tools/applications, etc.)
Content type recommendations (educational, promotional, etc.)
Targeting recommendations for paid ads (demographics, geography, interests, etc.)
Website improvement plan
Calls to action to add to your website
Email communication plan
Channels you need to increase focus on
Channels you need to decrease focus on
Messaging recommendations (brand voice)

Web accessibility compliance is federally mandated. However, all companies should be thinking about accessibility on the web. For one, you ensure you are reaching the broadest possible audience. As a side benefit, accessibility compliance can help you grow traffic to your site. Accessibility markup makes your site more search-engine friendly and voice-search friendly.