Posting content to social media was once all you needed to grow a following. Today, customer interactions come at a premium. If you aren’t wowing your customers with personalized content with them, you’re falling behind the curve. Some business have took the advantage from the growing trend and some are still catching their head on the past trends.
If you still using the previous trends. It’s high time for you to switch to the latest trends and start booming your business.
Here are 5 of the most important digital marketing trends to watch out for in 2019:
Omnichannel Marketing: Simply put, omnichannel means you create marketing touch-points that work together on every available channel. The main aim of omnichannel marketing is for you to be able to keep track of the prospect’s interactions even though they’re interacting with you through different channels. In turn, your customers will be impressed that you’re paying attention to the details about your previous interactions and that you really care.
Omnichannel is particularly important for consumer-facing businesses. That’s because 70% of consumers use three channels or more to research a purchase. An omnichannel strategy is your company’s best way to build a one-of-a-kind customer experience for your customers.
Artificial Intelligence: AI is a cutting edge technology by many but now it is very common as it is growing. How you put AI to work for your digital marketing portfolio depends on your goals and your channels. But how does artificial intelligence help businesses to achieve growth goals? One of the main ways is through personalization. Businesses can now personalize their marketing to each lead to turn them from a marketing qualified lead (MQL) to a sales qualified lead (SQL).
AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services.
Despite the obvious benefits of AI to businesses, very few businesses are currently using it.
ChatBots: With the improvement in artificial intelligence over the years, chatbots have improved by having the ability to hold a basic conversation with visitors and answer most-asked questions like a live human customer support representative would.
This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. With 1.4 billion people interacting with chatbots, 80% of savvy businesses are already using or plan to use chatbots by 2020. But new uses for chatbots are emerging all the time, including: Lead qualification, Shopping assistance, Website browsing guidance, Knowledgebase research, Talent recruiting, Self-service.
Personalization: If you want to stand out in 2019, you need to personalize your marketing – and that means personalized content, products, emails, and more. A study by Marketo shows that personalized, triggered e-mails based on behavior are 3x better than batch-and-blast e-mails.”
But personalization is taking on a whole new meaning thanks to marketing automation and other technologies.
Marketing personalization has numerous benefits:
Better customer experiences
Increased brand loyalty
Cross-channel selling opportunities
Video Marketing: With platforms like Netflix, YouTube, Amazon Prime Video, Facebook Live, video is a big trend online that will continue to grow.
72% of businesses say video has improved their conversion rate.
52% of consumers say that watching product videos makes them more confident in online purchase decisions.
65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
To witness higher engagement with your video marketing, you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn. Live video is gaining popularity, with a large number of businesses using it for interviews, product demos and “behind the scenes” glimpses of events, life in the office, how products are made, etc.
With these new trends, there are enough ways to attract more customers to your business and satisfy them. 2019 will be about better customer experience with personalization, automation and AI-powered technology, so to stay ahead of the curve and increase conversions However, there’s a lot of work to be done to stay ahead of the marketing curve in 2019.