People are finding and sharing news and information online and, as a result, traditional media companies are feeling the pinch. The Pew Research State of the Media Report says newspaper newsroom cutbacks in 2012 put the industry down 30% since 2000 and below 40,000 full-time professional employees for the first time since 1978.
This means journalists are under pressure and newsrooms no longer have the resources to dig deep and cover all the stories they’d like to. This opens to the door to some amazing Digital PR opportunities. Working with an experienced Digital PR agency can help you take advantage of these new avenues of content, earned and social media.