There are plenty of speculations about how marketing automation in 2017 will evolve. AI, predictive analytics, prescriptive analytics, adaptive tech – the works; Companies invest in sophisticated technology in a desperate battle to understand what the prospect would want and then cater to him seamlessly.
This is a very real trap that we can fall into in this rapidly evolving era of technology-centric marketing.
Consumers change their minds. They modify their requirements. They change their likes and dislikes and happen to be very impulsive creatures (sometimes). Technology for the most part will make it a lot simpler to understand what they want. But in the end, it will not do our job! It falls to us, as marketers, to keep our eyes and ears open and understand what the customer is telling us.
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Please note that I am not discrediting technology in anyway. I am just saying that even with such amazing technology, the soul of who we are and what we do as marketers will not change. We still listen, watch, cater to their demand and encourage them to buy from us. The technology is here to just make it easier – not to lull us into a false sense of security.
At Upturn , we work closely with technology and marketing channels to understand the customer shift. we help companies to deliver remarkable customer experience and implement lead generation campaigns .We strive to integrate Design, data ,content and technology so that the business of our clients can flourish.
In the coming years, it is only going to get more sophisticated. Technology will modify how we function and connect to customers. It will give us new and exciting ways to market to them. (Oh, what an exciting time to be a marketer!). It will make our jobs a lot simpler in plenty of ways. But we still need to tune up our ‘marketing ears’ and listen even closer to our customers.