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Manufacturing Industry

The branch of manufacture and trade based on the fabrication, processing, or preparation of products from raw materials and commodities.

Manufacturing industry refers to those industries which involve in the manufacturing and processing of items and indulge in either creation of new commodities or in value addition. The manufacturing industry accounts for a significant share of the industrial sector in developed countries.

Today’s advancement of computer technology allows manufacturers to do more with less time. Now, thousands of items can be manufactured within the space of minutes. These technology can be used to assemble, test and track production. Each year, technology continues to make manufacturing increasingly efficient, faster and more cost-effective.

Challenges

1) Manufacturing and Logistics companies have generally been slower in adopting digital technology than many other enterprises.This might be because of a misguided notion that the customers of these industries do not frequent the digital channels.

2) Traditional marketing efforts for manufacturers are proving far less effective than in the past. Trade shows, trade publication ads and cold calls aren’t working like they used to.
3) B2B marketers need to make a concerted effort to be found organically through online searches and position themselves as experts.

4) Marketing strategies are not one-size-fits-all, and the tactics that may work for B2C typically fall short for B2B manufacturers.

Upturn has the expertise and know how to develop marketing
master-plans for this industry, so that your website generates
interest and induces loyalty in your customers, eventually
increasing your ROI and brand awareness.

B2B marketers need to make a concerted effort to be found
organically through online searches and generate sales-qualified
leads by building trust through relevant blogs, case studies,
eBooks, infographics and other helpful resources. Creating all
that content takes time, and a high level of expertise is needed to
help map out your buyer’s journey and make your organization’s
content rank higher in search engine results. Enlist the help of
inbound marketing experts who understand your pain points and
are laser-focused on the manufacturing sector and you’ll be
better equipped to meet these challenges head on.