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Marketing Automation

Platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.

We are on a mission to improve marketing automation, one workflow at a time.

Marketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads. The technology is a segment of customer relationship management, and is typically used by marketing departments as a way to remove repetitive tasks from staff workflows and increase overall
marketing efficiency. Whether you’re implementing marketing automation with CRM for the first time, replacing an existing system, Upturn’s highly skilled technology services team can map it out and get it done for you.

Want to make better marketing decisions and demonstrate marketing’s contribution with true closed-loop reporting? Our data and systems architects are masters at building customized marketing dashboards using everything from Excel to the most powerful BI tools for the customers.

Business-to-business (B2B) and business-to-consumer (B2C) companies both can benefit from this technology. Both can use marketing automation platforms to keep their marketing materials current and deliver it to the customers without over-communicating with the customers who are less likely to act on the information.
Marketing automation plugs into a company’s CRM system, which, typically, has its own native marketing automation cloud service (such as Salesforce Pardot and Oracle Eloqua). Eloqua will work with other CRM platforms that compete with Oracle’s, and Marketo, an independent marketing automation platform, will work with Salesforce, Oracle, Microsoft and other CRM systems. HubSpot also is a popular marketing automation platform that has its own CRM backbone..


keys to successful marketing automation

The first step is building a pipeline of good fit leads by generating relevant, optimized content that speaks to your prospect’s needs and challenges. This is where inbound marketing becomes the building blocks of your marketing funnel.

That means we should treat them like a real person, not a fragmented self across different tools like email, social media, etc. If we can leverage all the marketing tools, channels and behavioral data possible to paint a complete picture of a person, we can nurture them based on their unique challenges and interests, not based solely on the emails they open or click through.