Paytm Mall

India's largest leading payment gateway that offers comprehensive payment services for customer and merchants.

Paytm is the leading digital payment gateway and digital wallet in India, providing a host of payment services to consumers and businesses. It was founded by Vijay Shekhar Sharma in August 2010 and is based out of Noida SEZ, India. Paytm offers varied payment services such as mobile recharges, utility bill payments, movie tickets, bus, train, and flight tickets, loan payments, insurance, forex, etc. Consumers can link their bank accounts and credit cards to Paytm to enjoy seamless payments at various retail markets and online avenues.

Paytm mall wanted to recognize its high value customers for electronic Product on e–commerce site and leverage loyalty insights to drive deeper brand engagement through highly personalized and contextual dialog across touchpoints: store, mobile, ecommerce, and social, to maximize cross/up sell revenue, loyalty and profitability.

Upturn Role

Paytm Mall engaged Upturn to drive end to end deployment from Strategy to Solution Design and Implementation based on Social Listening and Analytics.
Upturn proposed 2-phased implementation strategy to minimize time to value:
Phase 1: Implementation on Event Microsite
Phase 2: Implementation of Social campaigns, tracking and Loyalty Setup for customer Engagement

Upturn successfully completed implementation of campaign, which went live in June 2018. Upturn is now leading Content Engagement and Social Analytics including Customer Engagement and Social Listening, with using Brand24 connector. Upturn is also responsible for ongoing campaign, Email Marketing and Analytics support for Paytm Mall.

Deployment Highlights


Facebook Following


Monthly Visits