Social Analytics and Listening

Finding insight from the data – who is saying what, topics of conversation, where it takes place, authors, and so on.

Uncover insights and optimize your strategy to drive tune-in, and meet your business goals.

Upturn’s Social media Marketing services are focused on putting your company in a better position to tap into the two-way conversation naturally happening between you and your customers. Our services are designed to show you where people are talking about you, the areas where you can best get involved, and the tactics you should use to help increase brand awareness. Through our social media audit, competitive analysis, and custom-built interactive strategies, we’ll teach you how to take advantage of the social web and how to successfully drive visitors to your site.
We have experience setting and managing Google Analytics, Google AdWords, WordPress, Hootsuite, Buffer, Mailchimp, Hubspot, Facebook Business & Advert Manager, Twitter Analytics, Bing Business & Advert Manager and more.

We can help setup the informative Dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to:
1. Track sales
2. Monitor website traffic
3. Analyze your demographics
4. View average time on Page
5. View the channels which are driving people to your website
6. Track your goals
7. Monitor bounce rate to understand why people are leaving your website.

Once an organization has determined whom to target, it’s critical to understand where to engage them online. A common misperception is that all social networks are the same and therefore everyone is on the same platform. Audience and location are foundations for a listening strategy; thus, step one is to know who your audience is and where to find them.

On average, approximately 1% of a site’s audience generates 20% of all its traffic through sharing of the brand’s content or site links with others. This is where social analytics come into play. Through social analytics, an organization can determine which individuals are sharing content and links and their sentiment about it.

Determine the topics that are important to your business and identify them as potential keywords. Then through listening, establish if that is the language your audience is interested in.

An organization’s social business strategy should address the goals and approach the company will take. Relevancy and reputation management should be part of the goals. You can influence this by listening to the things your audience cares about and relating to their needs and to establish a virtual task force for sharing information learned.