If you’ve been working on keyword optimization but are still not getting the results you want, you may need to consider other factors that affect SEO ranking. When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Nevertheless, you can achieve great results and dramatically improve your website’s organic rankings by applying the best SEO practices. In this blog we will look into the best practice to improve your company rankings.

Relevant Content: Quality content is the number one driving force behind your website ranking. It always improves your site authority and its relevance which helps in overall brand’s awareness. Always keep in mind that when you start writing some article or blog, it should be user centric which provide some sort of information. Content which have at least 2000 words have greater chance to outrank the shorter content. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. Don’t forget to use bold, italics, heading tags (especially an H1), and other emphasis tags to highlight the content—but don’t overdo it.

Keyword Research: Never start writing an article without keyword search. This is why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Basically, SEO keyword research should be an ongoing job. Old keywords need to be reevaluated with high-volume keywords with longer reach that not just bring in any visitor but exactly the right visitors.

Meta Description: Meta Description is the brief summary that search engine displays in the search results where it can influence the click rate of the user. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. Meta Description is typically of 160 words. It’s best to keep Meta descriptions long enough that they’re sufficiently descriptive, so we recommend descriptions between 50–160 characters.

Website Speed: Website speed is something which cannot be overlooked when you are working on SEO. Both Google and Bing take page-loading speed into account in their website ranking algorithm. Studies show that a visitor expect a website to load in no more than 2 seconds. If it takes more than 4 seconds, users usually lose patience, and the chances of clicking the back button are increasing with every second of delay. That would hurt your dwell time, increase your bounce rate and reduce the number of pages viewed – all of which could hurt your SEO ranking.

Broken Links: Who wants to get a 404 page after clicking on a link? Broken links make for bad usability.
Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. You can use the Google Chrome extension called Check My Links. Install the extension and use it when you want to look for broken links on your website.

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