Marketing is a major function for every business. The marketing automation industry has skyrocketed from a $500m market to an expected $5.5bn in 2019. According to a 2018 Forrester report, 55% of marketing decision-makers plan to increase their spending on technology, with one-fifth of the respondents expecting to increase by 10 percent or more. For marketers, keeping up marketing activities can be daunting. But marketing automation tools make your job a little more painless, so you and your team can focus your time and attention on other efforts that drive revenue. All of which is to say — if you’re not using marketing automation software in 2019, you might want to reconsider.
We have compiled a list of the best marketing automation tools with countless features and automated workflows that will make marketing less of a headache.
HubSpot- HubSpot describes itself as “inbound marketing software”, which means it offers a variety of tools, one of which is marketing automation. With a full suite of integrated marketing tools spanning blogging, social, SEO, email marketing, and more, HubSpot is a comprehensive platform for improving marketing efficiency. This all-in-one approach can be really convenient. It’s also one of the most popular in terms of customer sentiment. If you’re looking to use HubSpot for marketing automation, you’ll need to cough up at least $800/month (paid annually), plus an additional $3,000 in onboarding fees. Its key features includes: Monitor leads, landing pages, and performance in one, Content management system to streamline content creation, Use real-time data to provide relevant, contextual marketing experiences, Build automated workflows around your goals, Convert, track, and categorize leads.
Marketo- Marketo is perhaps the best known marketing automation tool. It’s one of the most mature tools, with a full suite of features that not only help marketers manage email campaigns, but also provide excellent tools for sales teams. Marketo provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. They offer a free trial and no set-up fees! It’s not the most expensive tool, but it’s certainly not the cheapest either. $1,195/month. Its Key Features includes: Email marketing and campaign management, Lead generation, Measure and optimize ROI, Search marketing, landing pages and forms, Website visitor tracking, Web and mobile personalization.
Oracle Eloqua- From campaign management to lead management, targeting, segmentation, and more, Eloqua offers a comprehensive suite of marketing automation tool. It enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. Don’t look at Eloqua unless you’re really going after enterprise-level software and you have the budget for it. Now, if you do, Eloqua is a great option, especially if you like having a lot of guidance from your technology vendors. Its Basic price starts from $2,000 with 10 marketing users. Its Key Features includes: Campaign templates tailored to your marketing objectives, Automate email marketing and content marketing, Create campaigns, landing pages, and forms with intuitive editing tools, Nurture contacts with automated welcome emails, Webinars, up-sell campaigns, and more, Multi-channel and email marketing campaigns.
MailChimp- With intelligent email marketing features, it’s hard not to love MailChimp.
This tool is perfect for contacting prospects or customers who are vital to your success. If you need an effective email tool, this is one you should definitely check out. With this tool, you can trigger emails based on actions like sign-up date and website activity. Its features include email-marketing automation, personalized emails, automated welcome emails, behavioral targeting, engagement monitoring, and more. The cost is free for up to 2,000 contacts, and upwards of $425 or more per month depending on your total number of subscribers.
LeadSquared- LeadSquared is a Marketing Software company established in 2012. A complete marketing and sales automation software suite, LeadSquared helps you land more leads and close more deals by helping small and medium businesses drive revenue by aligning their marketing and sales activities. Provides the capture of leads from all your sources – inbound email, online campaigns, phone calls, website, chat, lead generation websites and more. Its Basic cost starts from $125/month for 5 users with 2,000 contacts.
Its Key Features Includes: Create compelling landing pages, Integrates with a variety of apps and tools, Automated lead scoring, Lead intelligence analytics, List segmentation based on lead scores, behavior, geography, and other variables, Powerful reporting.