Valmiki group a foreign Education Consulting firm formed in 2001 with head office in Hyderabad. Now Valmiki group has collaboration with over 350 universities in USA, Australia, New Zealand, Canada, and Singapore.
Valmiki group wanted to gain Digital Experience and build Digital presence and increase customer Engagement and build Lead Generation via Digital Sources through highly personalized and contextual Content across Search, ads, mobile, ecommerce, and social, to maximize ROI.
Valmiki engaged upturn to drive end to end deployment from Strategy to Solution Design and Implementation Digital Plan using data-driven marketing and customer engagement solutions.
Upturn proposed 2-phased implementation strategy to minimize time to value:
Phase 1: Implementation of Website
Phase 2: Implementation of Content Generation, Social campaigns, tracking and Setup Email campaigns for Lead Engagement
Upturn successfully completed implementation of Website, which went live in Feb 2016. Upturn is now leading Content Engagement and Social Analytics including Customer Engagement and Social Listening Engagement campaign with using Lead Squared CRM Tool. Upturn is also responsible for ongoing campaign, Email Marketing and Analytics support for Valmiki Group.