Most marketers are aware of the phrase “content is king”, yet the importance of content marketing continues to be underestimated. According to Hubspot, 47% of buyers engage with 3-5 pieces of content before directly engaging with a company. It means that content is key to any digital marketing strategy. Successful Content Marketing is communicating the right message at the right time to your customers. The strategy starts with defining buyer personas and identifying questions they ask during their buying process. When it comes to good content, it needs to be: Persona driven to target to a specific audience you want to reach, and has need for your service, beautifully designed which has to be user friendly as well as appealing. Whatever you choose, make sure it is helpful to your audience, answers the question and also highlights your area of expertise.
By building content, including custom writing and blogs, a brand is able to position itself as a market leader and begin to develop its prevalence in the market and trust amongst consumers. This approach prevents businesses from appearing overly self-promotional and provides reassurance to prospective customers. Brands having content marketing benefit in terms of increased traffic, better quality leads, improved brand awareness and customer loyalty. Your target audience is interacting with content on social and even sharing the best content with their friends and family.If you are still disagreeing with us, let us give you some real time facts about content marketing:
• 73% of B2B content marketers are creating more content this year compared to last.
• 8% of B2C marketers use content marketing.
Content marketing follows some basic process which can help the company to reach to the audience in a better way:
Plan: Before you set off writing content, have a strategy and goal defined in your mind like how you going to use that content, type of content using, which sets of audience you are targeting through it and the channels we will use to distribute with detailed planning task by task.
Idea Generation: Generating ideas for content marketing can be a major stumbling block because it is difficult to keep up with content ideas that your audience will find interesting as well as useful. But the hindrance regarding Ideation can be solved by asking your audience about some ideas or by reading what people are saying on social media, what’s trending in the industry.
Implement: The important success factor for any content generation is quality and consistency. Before launching a major content, make sure it is tested within team members, sales people (they are closest to your customers), influencers.
Analysis: Content Marketing is a long term strategy, which means it has to be communicating with a consistent brand message to the audience. After successful implementation, analysis is one of most important factor for content marketing as it defined the conversion rate, amplification rate and total reach of the specified content.