According to email marketing statistics, email ranks third in most powerful sources of information for B2B audience following the industry lead decision makers and colleague recommendations. Thus, 59% of email marketers confirm that email is the most effective channel in terms of income-earning. It lets customer enhance the relationships and keep pointing out the ways to liaise with a certain company. While some marketing trends come and go, email remains the most powerful channel available to the modern marketer. In fact, nearly 70% of people between the ages of 18 and 34 prefer companies communicate with them through email, according to a research.

Here are three easy ways you can improve your email marketing efforts to better connect with your audience and increase engagement:

1. Email has larger reach– With Facebook boasting over 1 billion active users and Twitter boasting 255 million, it’s tempting to believe that social media is the most effective way to reach the masses. But if you look on the numbers for email marketing, it can be shocking for you. The total number of worldwide email accounts was 4.9 billion in 2017. Email is the currency of the web, and anybody who’s online has an active email address. When you sign up for a website (like an online store), you have to enter your email address to create the account. You even need an email address to create a Facebook or Twitter account. So when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.


2. Email has a higher ROI– Email is one of the most effective marketing channel to drive ROI for your company. In fact, email marketing yields an average 3,800% return on investment for businesses and for every $1 spent on email marketing, the average return on investment is $38. It comes down to delivering highly personalized and relevant messages. Unlike social networks where you send status updates to every follower regardless of their location, interests & purchase history, email allows you to be hyper-targeted with your communications.


3. Email deliver quality conversion– Most marketers are laser focused on driving conversions. Regardless of whether they do so in the form of leads, sales, memberships, or a metric unique to your business strategy, the ultimate goal for marketers is to turn potential customers into paying customers. And when it comes to conversions, there isn’t a more powerful channel than email. In fact, the average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%. As a marketer, if you are focused on nurturing leads and driving conversions—as most marketers are—email marketing trumps all other communication channels for business.


4. Encourages the customers to reply– Talk to readers in person and always try to ensure your message sounds as if it was written by a real person who really cares, and not some no-face marketing machine. The reason is to inspire the receivers to respond showing that you are responsive to their opinion.


5. Email is an open platform– Email isn’t owned or controlled by any one particular entity. It’s an open communication platform and there are a multitude of services that provide access to send and receive email. The diverse array of companies involved in email marketing ensures that no one party can make changes that would have a widespread effect, and unlike Facebook or Twitter, if you invest the time and money into building and cultivating a great email list, your subscriber list will be an asset you own. Thus you’ll be able to leverage your list without the threat of someone limiting its effectiveness.

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